Ultimate Guide to Social Media Marketing by unknow

Author:unknow
Language: eng
Format: epub
Tags: General Fiction
Publisher: Entrepreneur Media Inc/Entrepreneur Press
Published: 2025-12-17T00:00:00+00:00

CHAPTER 8

HOW TO LEVERAGE VIDEO

According to Wyzowl’s 2024 “The State of Video Marketing Survey,” 89 percent of consumers say a brand’s video has persuaded them to buy software or an app. Are you interested in reaching that huge audience by leveraging video for your own brand and business?

Let’s share one more statistic with you first, though: According to a 2024 survey by Statista and HubSpot, 82 percent of consumers say they prefer watching a brand’s live video over reading a social post or blog.

Consumers today have embraced the idea of watching video to learn about a topic, a product, or a brand. Live video, in particular, has evolved into more than just an option for savvy marketers—it’s a requirement for virtually any business that wants to stand out.

But even with live video, you have lots of options. This chapter will help you determine which platform or platforms to use, whether to use live or recorded video, short or long, solo or guests … or all of the above!

One of the great benefits of video is that it’s really quite flexible. Your video strategy might include a regular live broadcast plus shorter recorded segments. You can start on one platform and then branch out to simulcasting on multiple social networks.

You can take your time to explore what approach works best for both you and your audience. What matters is that you find a way to integrate video into your social media strategy—because it drives your customers to take action.

So, to start this chapter, let’s look at exactly why video is so effective so that you can create the best possible video content for your brand. We’ll then review how to post video to social networks (covered in Chapter 4), discuss the advantages and disadvantages of live versus recorded and short versus long, and even address specific gear and other recommendations.

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